The Lab
Notes from the workshop.
What we're building, breaking, and learning. No thought leadership — build notes.
The job goes to whoever answers first: speed-to-lead math for the trades
Why leads die in voicemail, what the decay curve actually looks like, and what we learned running a roofing lead system ourselves.
Why we shipped a six-week teacher training course as one HTML file
Offline classrooms, mixed devices, no IT department. The constraint became the architecture — here's what it cost and what it bought.
Scope to one number: why we won't start a build without a metric
Most AI pilots die in the deck because success was never defined. Our fix is a rule we apply to ourselves first.